Cafe Kreyol has partnered with WCS (wildlife conservation society) to work with farmers, native to the land on the edge of the Andes mountains, and bordering the Rainforest of the Amazon. The land next to their farms is government-protected land, and the indigenous groups have decided to treat their land as if it were protected as well.
With the help of WCS, they have been certified Smithsonian Bird Friendly, one of the toughest conservation certifications in existence. Instead of clearing rainforest, Bird Friendly coffees grow underneath shade trees that sequester carbon, fight climate change and provide habitat for birds. Those bird include migratory species whose impressive journeys can take them from the backyards of the U.S. and Canada all the way to coffee farms in Latin America. All of which have also been certified Organic.
Cafe Kreyol worked directly with one team member there, Jorge, who instructed the numerous cooperative members to implement pH testing when picking, washing, and drying the coffee. This created a consistent, sweet, and chocolatey profile. The producers can now maximize their quality as well as safely grow the quantity of their production, allowing them to earn about 300% higher than the fair trade minimum for coffee.